UI/UX Redesign and optimization of the complete payment interface and user flow
Art Direction, Concept and UI design for an ambitious golf simulation mmo
Art Director – Global Launch Assets for Hocus Puzzle (Mobile Match-3 Game)
Led the art direction for high-resolution 3D marketing assets for Hocus Puzzle, a highly anticipated mobile match-3 puzzle game. Focused on transforming low-resolution in-game material into compelling, premium-quality visuals for the worldwide launch, social media channels, and major banner campaigns.
Key Achievements and Responsibilities:
Defined the master visual concept for global marketing, aligning with the game’s narrative and player expectations
Directed the creation of 5 original characters and a fully rendered 3D environment, developed from ingame assets and expanded for marketing use
Collaborated closely with two concept artists to flesh out scenes, ensuring narrative consistency and visual impact
Oversaw iterative development with a dedicated 3D artist, refining composition, color, and post-processing effects to align with brand strategy
Created the main marketing image reflecting the game's meta story—a battle between the protagonist witch and the antagonist wizard
Provided art direction for supporting assets, including the app icon and style guides later used in launch trailers and promotional materials
Facilitated stakeholder alignment through iterative reviews and creative workshops, ensuring the final assets met both marketing and game team goals
Achieved a highly polished result through the outstanding collaboration with a talented team of artists, including M. Kreitschik, C. Ancot, L. Haupt, Q. Viazac, and others
Reflection
This project was a pivotal moment in sharpening my ability to lead cross-disciplinary teams under tight creative and technical constraints. Guiding a vision from early sketches to a global marketing launch taught me how to manage complexity, balance diverse stakeholder expectations, and maintain quality under pressure. Today, I draw on these experiences to navigate large-scale initiatives with agility, drive creative excellence, and ensure that both business and artistic goals are met—even in fast-paced, evolving environments.
