Growing up in my father's chemical engineering workshop, I was surrounded by early digital tools long before they became mainstream. One of my earliest memories is of a massive computer system operated via a hydraulic lift because it was simply too heavy to move. I was instantly captivated and started exploring its rudimentary design features. That fascination sparked a lifelong curiosity about virtual worlds and digital interaction.

My formal journey began in graphic design, driven by the ambition to enter the games industry. Early on, I wore many hats in the art production pipeline—from texture artist to concept creator and UI designer. I soon took on creative leadership, defining visual direction and managing my first team.

A defining chapter took me to Scotland, where I worked alongside industry veterans on an ambitious 3rd-person MMO. That experience shaped my understanding of cross-functional collaboration and long-term product design. I contributed to key iconography still in use today and helped develop a now-renowned customization feature.

Back in Germany, I entered the dynamic world of Free-to-Play gaming. Initially focused on hands-on UI for top-grossing titles, I led major redesigns—including sensitive, revenue-critical payment flows—and quickly stepped into a broader leadership role. My goal: embed user-centered design across projects and studios.

At the height of our growth, I led a core team of 8 artists and scaled influence across 60+ creatives, establishing best practices, mentoring leaders, and driving cross-studio alignment. My responsibilities evolved in tandem with the company’s own transformation journey, sharpening my focus on strategic design leadership.

In recent years, I’ve led the visual direction of a flagship mobile title, streamlined production pipelines through outsourcing and automation, and supported other Art Directors in building high-performing, adaptable teams. I thrive at the intersection of creative vision, operational excellence, and user empathy.

Today, I advise clients across Europe, helping them unlock business value through strategic UX, agile design thinking, and scalable creative processes. I bring a deep understanding of game mechanics, user interface design, and digital product strategy—and a relentless drive to grow, connect, and create meaningful impact.

I am really excited about the following games:

Dayz
Sid Meier's Civilization
Bioshock
PES
S.T.A.L.K.E.R.
Crysis
Tiger Woods PGA Tour
Battlefield
Half Life
Tetris
Pac Man
World of Tanks
Clash of Clans
Metro
Farcry