About

Growing up in my father's chemical engineering workshop, I was surrounded by early digital tools long before they became mainstream. One of my earliest memories is of a massive computer system operated via a hydraulic lift because it was simply too heavy to move. I was instantly captivated and started exploring its rudimentary design features. That fascination sparked a lifelong curiosity about virtual worlds and digital interaction.

My formal journey began in graphic design, driven by the ambition to enter the games industry. Early on, I wore many hats in the art production pipeline—from texture artist to concept creator and UI designer. I soon took on creative leadership, defining visual direction and managing my first team.

A defining chapter took me to Scotland, where I worked alongside industry veterans on an ambitious 3rd-person MMO. That experience shaped my understanding of cross-functional collaboration and long-term product design. I contributed to key iconography still in use today and helped develop a now-renowned customization feature.

Back in Germany, I entered the dynamic world of Free-to-Play gaming. Initially focused on hands-on UI for top-grossing titles, I led major redesigns—including sensitive, revenue-critical payment flows—and quickly stepped into a broader leadership role. My goal: embed user-centered design across projects and studios.

At the height of our growth, I led a core team of 8 artists and scaled influence across 60+ creatives, establishing best practices, mentoring leaders, and driving cross-studio alignment. My responsibilities evolved in tandem with the company’s own transformation journey, sharpening my focus on strategic design leadership.

In recent years, I’ve led the visual direction of a flagship mobile title, streamlined production pipelines through outsourcing and automation, and supported other Art Directors in building high-performing, adaptable teams. I thrive at the intersection of creative vision, operational excellence, and user empathy.

Today, I advise clients across Europe, helping them unlock business value through strategic UX, agile design thinking, and scalable creative processes. I bring a deep understanding of game mechanics, user interface design, and digital product strategy—and a relentless drive to grow, connect, and create meaningful impact.

Much of my recent work has moved beyond games: I led UI/UX for the strategic rollout of an insurance CRM system, developed the gamification strategy for a B2B partner portal, led UX for a corporate API portal, and designed gamified learning formats – from a remote training programme to an escape game for supply-chain resilience. Alongside that I run design thinking workshops for consumer goods and public sector clients, facilitate agile simulation workshops for university outreach, and design mascots and animated explainers as storytelling tools for internal change communication.

In recent years I have also been working intensively with AI tools, and they have become a natural part of my workflow – from early visual exploration and concept work to research, text and the automation of repetitive production steps. I am convinced that AI literacy will be one of the defining skills in design and product work: not as a replacement for craft, but as a lever for it. Knowing what these tools are genuinely good at, and where a human eye is still needed, is becoming as fundamental as the software we learned before.

I am really excited about the following games:

Dayz
Sid Meier's Civilization
Bioshock
PES
S.T.A.L.K.E.R.
Crysis
Tiger Woods PGA Tour
Battlefield
Half Life
Tetris
Pac Man
World of Tanks
Clash of Clans
Metro
Farcry