UI/UX Redesign and optimization of the complete payment interface and user flow
Art Direction, Concept and UI design for an ambitious golf simulation mmo
Driving leading European organizations in transforming complex challenges into engaging, user-centered solutions—through strategic UX, gamification, and design thinking.
As a trusted consultant for leading European organizations, I help design and deliver high-impact experiences that drive engagement, adoption, and innovation. My role bridges strategic UX leadership, gamification expertise, and hands-on delivery—whether remotely or on-site. I work with listed companies across diverse sectors, from insurance to consumer goods, tech, public services, and beyond.
What sets my work apart is the ability to align user experience with business outcomes—creating value through playful, intuitive, and purposeful design. I collaborate with clients to unlock creativity, facilitate transformation, and deliver scalable, user-centered solutions.
Key Responsibilities and Engagements:
European Insurance (B2E) – UI/UX Lead for the strategic rollout of a CRM system, aligning user needs with complex business logic across channels
Global Consumer Staples (B2B) – Developed gamification strategy and concept for a partner portal, boosting engagement and onboarding
Global Consumer Staples (B2B) – UX Lead for a Corporate API portal, delivering a coherent, developer-friendly experience across global teams
Global Food Company – Designed and delivered a remote training program using gamification to enhance knowledge retention
European Supply Chain – Created and facilitated an “Escape Game” for resilience training, merging learning with collaboration
European Telecommunications –
Designed and delivered internal project mascot to strengthen team identity
Developed an animated explainer video for internal change communication
Created a gamified onboarding experience for consumers
Consumer Goods and Public Sector Clients – Delivered design thinking workshops, both remotely and in-person, to foster innovation
Automotive Sector (EU) – Contributed as UI/UX Consultant in a workgroup focused on digital supply chain optimization
Corporate Mascots – Designed mascots as storytelling tools for multiple global clients to support internal branding and adoption
University Outreach – Facilitated agile simulation workshops to attract and assess talent through playful, real-world scenarios
Visual Facilitation – Produced graphic recordings to capture insights and narratives during European distributor workshops
